Predicting the success of influencers in the consumer product space can be messy. Through science, art and pure grit we’ve created a process to make betting on yourself less scary.
The Problem
Betting on influencers to push product is expensive. Prototyping & Development are investments, but there’s very little correlation between having a large following and selling product.
Who can convert passion to payment?
Understanding product benefits, marketing efforts and consumer interests while trying to distribute thousands of pairs of shoes is daunting.
The Solution
With our existing IP and factory relationships we’ve developed a unique growth strategy.
Everybody starts small.
By betting small we can test the waters with our influencers and with their customers.
Disruption
We will start all of our brands with small orders in order to test the market and the commitment of our partners. Low risk with real marketing.
Start at 24 units.
While we handle everything else, their commitment to promotion the product is no easy task. But if they put in the work, the future could be big.
Grow at their pace.
AI Advantage
Motivated influencers with a small business need a boost.
Xena Intelligence will bring AI to our small batch.
Our partners at Xena will help us pinpoint consumer markets for ecommerce and wholesale distribution.
This limited investment with our in-house creative team and influencer marketing allows us to support dozens of small projects in multiple categories.
Build. Test. Improve. Grow.
Onboarding
By Summer 2026 we want dozens of brands experimenting with their consumer reach and connection.
Launch dozens of brands per year.
Our extensive IP assortment can feed these individual brands and fuel the mainline brand for global wholesale. Black Label will handle all of the infrastructure while influencers drives all of the business.
We choose our partnerships based on key metrics:
Reach
Revenue
Relevance
With 12 new Brands by Holiday 2025 we will understand what works and what needs improvement.
Our Agreement
Each brand will be an original, third party Joint Venture with influencers receiving:
24% Equity in JV
8% Royalty on Profit
Black Label will retain the remaining 76% ownership with IP owned by NinetyNine Products.
Our Roadmap
2025
Pre-Orders through NinetyNine
Develop & Launch 12 New Brands
2026
Build 6 Brands to Small Business
Build 2 Brands to Big Business
Develop & Launch 24 New Brands
2027
Build 6 New Brands to Small Business
Build 2 New Brands to Big Business
Develop & Launch 24 New Brands
Join Us
We are constantly developing new ideas with our partners around the world. We hope you like what you see.