Currently available online, our premium brand will be expanding through wholesale distribution as we broaden our offering in price, category and retail experiences.

The Problem

Nike & Adidas have left a large opportunity that performance and fashion brands can’t fill.

Hoka and On grew with performance running while Skechers and Aldo dominate volume.

This is where people want to be.

Consumers and Retailers want variety, quality and a price they can afford. Nike & Adidas are targeting this price point but they have 2 years worth of inventory to push before they can make a dent below $100.

Skechers, Dockers, Crocs, Aldo, Steve Madden and Wolverine dominate the market below $100, yet make up less than 10% of major retailer PO’s.

Skechers can’t go up. Nike can’t go down.

Our Vision

We focus on making the best stuff that people want now. Concept to test quickly. Test to scale efficiently.

Carbon fiber training shoes and unstitched moccasins challenge conventional constructions, sneaker hype and style.

$150 value for $99 retail.

We don’t compromise style or performance because we don’t have to.

Move with Meaning.

Our Solution

Just make good stuff.

In 2017 we began a partnership with our factories to build product great product.

  • Partnerships in Design and Manufacturing

  • Working with Communities to Promote

  • Building Retailer-friendly Merchandising

The key to our brand is constantly developing new IP with our in-house agency in the US and global production partners..

We own the IP. We make the sale.

Data Driven

Beginning Spring 2025 we will develop our AI partnership to refine our Amazon shop.

With Xena Intelligence we will understand our consumer.

Our partners at Xena will help us pinpoint target markets for Amazon globally, our internal e-commerce shop and wholesale distribution.

Build. Test. Improve. Grow.

Our Growth

We are broadening our core offering to support our DTC project with wholesale partnerships with retailers.

  • Independent shops with less than 5 doors will carry our Premium offerings and collaborations.

  • Big Box stores from Malls to Department Stores with large reach will strategically distribute product for their consumer demographic by region.

  • Expansion beyond the US to Europe, Asia and Africa focused on collaboration projects with local influencers.

Our Roadmap

2025

  • Specialty Product Placement

  • Amazon Distribution

  • Department Store Tests

  • Product Development

2026

  • Full Retail Assortment

  • Addition of Performance Product

  • Local Manufacturing

  • Global Distribution

2027

  • Broaden Retail Assortment - Kids & Apparel

  • Large Scale Domestic Mfg

Join Us

We are constantly developing new ideas with our partners around the world. We hope you like what you see.